Content guidelines
What sites qualify, and the content advertisers won't run next to.
Sites that qualify
- A live site with original articles, guides, reviews or how-tos written for readers.
- At least a handful of full articles (300 words or more), linked from your home page or listed in your sitemap.
- Content in a language our advertisers buy. That's English for now.
- You own or run the site, and it's registered on one Pubber account.
Content we don't place offers next to
Sites mainly about these are not approved:
- Adult or sexually explicit content.
- Hate speech, harassment or content that promotes violence.
- Pirated content: unlicensed streams, cracked software, warez, torrents of copyrighted work.
- Malware, phishing, scams or other harmful content.
- Terrorism or content that supports it.
- Obscenity and profanity as the main content.
Topics a person reviews
Some topics are fine for many publishers but not every advertiser. Sites that cover them a lot go to our team:
- Weapons and ammunition.
- Crime, violence, death or military conflict, as in news coverage.
- Debated social issues.
- Drugs, alcohol, tobacco and vaping.
- Gambling and casinos.
Practices that end an account
- Clicking your own ads, asking others to click them, or using any software, service or traffic source that generates clicks or views.
- Buying traffic that doesn't come to read, including pop-under and auto-redirect traffic.
- Pages built to carry ads rather than to be read: scraped, spun or auto-generated text, or many near-identical pages.
- Changing what a unit says, hiding its Sponsored label, or placing it so readers click it by mistake.
Earnings from invalid activity aren't paid, and charges advertisers reverse because of it come off your balance.