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Privacy and consent

What the tag collects, what it doesn't, and what readers can control.

What the tag collects

  • The page: its address, so we can read the article and place offers on it.
  • How the page is used: page views, how far down readers scroll, which links and offers are clicked and where on the page, the referring site or campaign, and the device type.
  • Ad delivery: which offers were shown, seen and clicked, so advertisers and you are paid correctly.

What it doesn't do

  • It doesn't store readers' IP addresses. To count visitors, it combines a shortened network address with the browser type and a secret that changes every day, and keeps only that result. It can't recognize a reader on a later day or another site.
  • It doesn't build profiles of readers or follow them across sites. Offers are chosen from the page's content, not from who's reading.
  • It doesn't sell personal information.

The tag sets one first-party cookie on your domain, pb_uid, which lasts a year. It's a random identifier used only to limit how often one reader sees the same offer. Measurement doesn't use cookies.

Reader controls

If a reader's browser sends Do Not Track or Global Privacy Control, their visits are counted anonymously, without even the daily visitor estimate. Readers can block or clear cookies; offers then may repeat more often, and nothing else breaks.

Pubber doesn't read consent strings from consent management platforms yet. If your site must get consent before loading advertising code, for example for readers in the EU or UK, load the Pubber tag through your consent tool or tag manager so it only fires after consent.

Your privacy policy

Mention that your site shows sponsored offers from Pubber and that the tag measures how pages and offers are used as described here. Detailed records are deleted after 90 days; after that only totals are kept.