Review and approval
What the automated review checks, how long it takes, and what each outcome means.
Every site is reviewed before offers run on it. The review is automatic: once your email is confirmed and your site is verified, Pubber reads your site with the same pipeline that places offers, and decides from what it finds. It usually takes a few minutes, and the portal shows each step as it happens.
What the review does
- Loads your home page and checks the domain: it's a live site rather than a parked or for-sale page, it doesn't redirect to a different domain, it's served over HTTPS, and it's in a language our advertisers buy (English for now).
- Finds your articles from your sitemap, or from the links on your home page and section pages if you don't have one.
- Reads a sample of about a dozen articles. For each it works out the topic, finds the places an offer would fit, and checks whether any of our advertisers have something relevant for those places.
- Decides from everything it saw, and tells you the result in your portal and by email.
What it checks
| Check | What passes |
|---|---|
| Enough articles | At least four full articles (300 words or more) among the pages we read. |
| Places an offer would fit | Your articles have points where an offer fits the text: a list of things to buy, a comparison, a step that needs a tool or a service. |
| Relevant offers | Our advertisers have offers relevant to at least two of the articles we read. |
| Topics | Your articles aren't about topics advertisers can't appear next to. See Content guidelines. |
| Original pages | Articles aren't near-copies of each other or stuffed with one repeated term. |
| Ad load | Pages aren't already crowded with ad containers or loaded with pop-under ad networks. |
| The domain and account | An established domain, not registered on another account, and not one of several new accounts from the same place. |
Outcomes
- Approved. Your site can run offers. Once your tag is installed it goes live. New sites start with a probation period.
- Not approved. The portal says why and shows every check with what we found, including the pages we read. Fix what it points to, then ask for another review from the portal. You can ask once a day.
- With our team. Some things are better decided by a person: sensitive topics, a very new domain, signs of copied content. We'll look within two business days and email you.
The most common reasons
- "We couldn't find pages where our advertisers' offers would be relevant." Your articles are fine, but our advertisers don't cover your subject yet. This changes as advertisers join; ask for another review later.
- "We didn't find enough articles." We found fewer than four full articles. Make sure your sitemap lists your articles, or that your home page links to them.
- "We couldn't load your site's home page." The address didn't answer, answered with an error, or blocks automated visitors. Our reads identify themselves as
PubberBot.
After approval
We keep an eye on traffic quality. A sudden jump in traffic, very high click rates, or traffic that never reads anything sends a site back to our team for a look, with earnings held until we've checked. Nothing changes for your readers while we do.