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Ad containers you already have

How Pubber fills the empty ad slots already on your pages.

Many sites already have ad containers in their templates: Google Publisher Tag slots, Mediavine, Raptive (AdThrive), Ezoic and generic "ad-container" markup. When Pubber reads a page, it notes these containers and where they sit in the article.

What Pubber does with them

  • Empty containers can be filled. If a container is empty when the page loads, Pubber can place a display ad in it, chosen for the content around that container rather than the page as a whole.
  • Filled containers are left alone. If another network fills a container, Pubber doesn't touch it.
  • Empty placeholders stay hidden. A container Pubber doesn't fill keeps whatever your site does with empty slots.

Running Pubber next to another network

Pubber works alongside your other ad code. Our in-article units are placed by content, not into your network's slots, so the two don't compete for the same positions. If you'd rather Pubber didn't fill your existing containers at all, email support@pubber.io and we'll turn display filling off for your site.

A page already carrying a lot of ad containers or pop-under networks is reviewed by a person before approval. See what the review checks.