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Link monetization

Earn from the store links already in your articles, and how to keep a link out.

Articles often send readers to stores: a "where to buy" list under a review, a "check the price" link, a store named in a sentence. Most of those links earn the publisher nothing. With link monetization on, Pubber finds them and, when an advertiser pays for sales at that store, makes them earn.

Which links it looks at

  • Links inside the article to a known store. Pubber keeps a list of stores (game stores, big retailers, marketplaces) and only looks at links that go to one of them.
  • Links that don't already earn. A link that goes through an affiliate network, carries an affiliate id in its address (such as tag=, aff= or partner=), or is marked rel="sponsored" is left exactly as it is.
  • Never your own links, and never outside the article. Links to your own site, and links in navigation, headers, footers, sidebars and ads, are never touched.

Nothing happens to a link unless there is a paying offer for that same store. A link to a store with no affiliate program stays as you wrote it.

Two ways to show it

  • Swap. The link keeps its text and its place on the page; it now goes through a tracked affiliate link to the same store, and is marked rel="sponsored nofollow". Readers end up on the page they would have reached anyway.
  • Beside. Your link stays as it is, and a small link labelled "Affiliate link" (for example "Buy on Humble Store") appears next to it.

Either way, the link is counted like any other unit: when it's seen and when it's clicked, and you earn your revenue share of what the advertiser pays for the sale.

Turning it on

Link monetization is off for every site until you ask for it. Email support@pubber.io with your site and the mode you want (swap or beside), and we'll turn it on. You can ask us to turn it off the same way.

Affiliate links need a disclosure. Before you turn this on, make sure your site tells readers that some links earn you a commission, in a disclosure that covers affiliate links in general, not only particular advertisers. The US Federal Trade Commission and most programs' terms require one.

Keeping a link out

Add data-pubber="skip" to any link Pubber should never change:

<a href="https://store.example.com/item" data-pubber="skip">Buy it here</a>

The same attribute on a block (a paragraph, a list) keeps every link inside it out. To keep a whole page out, add its path to your excluded paths; see Controlling ads.